Cinema Distribution
The term "cinema distribution" is used broadly to describe the process by which a movie is distributed by a distributor. Movie distribution is the easy part of the equation: once a movie has been completed, the hard part - finding an audience - lies in hand. Film distribution is usually the responsibility of a distributor, who will decide upon the distribution strategy for his or her client. Distributors are best known as the men and women who handle the distribution of films that have been purchased by movie theaters. They are also the people who make their living from renting out movies to their clients or selling them to them after having screened them. It is a common misconception that the role of the distributor in cinema distribution is as simple as the former; in fact, a well-known movie personality once remarked that distribution involves so many things. The movie distributor must first of all secure screening rights from studios and cable networks; secondly he or she...